What is a software for digital magazines and how could it help our projects?

What is a software for digital magazines? how could it help our projects?

 

A software for digital magazines is a tool that helps you to manage the content of your publication: text, photos, graphics, and so on. It is a crucial element to assure our project has the desired appearance and functionality in order to be successful.

There is a wide range of digital tools to create this kind of magazine. Nevertheless, a designing plugin is the best ally for some kind of publications thanks to its excellent balance between simplicity while working and the great results achieved.

If creating a digital magazine is one of your pending projects, you should have in mind the best way to reach a more and more digitalized audience through attractive and valued content.

Don’t you know yet the potential of a digital publication tool that makes your project growth in all senses? In the next paragraphs, we present three basic factors that will be significantly improved if we choose the proper software.

 

 Software for digital magazines: what do they offer?

 

  1. Better integration

 

One of the most important issues when creating content is the way it will be consumed by users. During the last years, the number of digital readers has increased more and more. This way, the interface we use for our publications should be able to perfectly adapt to the different devices: laptops, smartphones, tablets, and so on. At the same time, social media emerged as the most viral channels, which means that if we integrate our publication in social media, the reach of our content will much larger.

 

  1. Lower costs

 

If we want to optimize our project’s financial resources, the chosen interface should let us create publications easily and provide a good result. Time is money: a software for digital publications we can use with no need of programming knowledge provides us time to be invested in other tasks such as content creation. Additionally, edition and distribution -which can be done through email– will mean lower costs than other alternatives involving inefficient software.

 

  1. New features

 

Digital publications bring a large list of advantages: they allow real-time interaction, they generate readability statistics, interactive elements can be added… If we don’t take advantage of all these factors through a digital publication tool, our project and its development will be limited. That is why we should make use of all the possibilities a good software offers to benefit our publications.

These are the main advantages of choosing the proper tool for digital publications. A magazine, an App, an eBook, a catalogue… It doesn’t matter the project you have in mind, we should always have in mind the factors that make possible to meet our requirements and customers’ ones. Choose tomorrow’s editorial.

 

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5 main principles of interactive design you can’t leave out

5 main principles of interactive design you can’t leave out

 

Interactive design let users interact with digital publications with animated texts, sounds or graphics. The interactive sector evolves quickly step by step introducing remarkable advances.

There are several essential principles related to interactive design. They are not only important by themselves, but they are also fundamental for the proper development of interactive publications. The first step is planning digital publications; the next one is studying all the key factors in order to reach our project’s goals.

Concepts described in this post are indispensable criteria to develop interactive designs because they guarantee the best experiences and solutions. Discover these aspects we are talking about.

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How Content Marketing improves user – company relationship

Among the advantages of content marketing is a remarkable improvement in the relationship between user and company

 

Content is the king. This is one of the most used sentences in the most influential marketing circles. In fact, advantages of Content Marketing prove this core idea with a double function: on one hand, creating relevant and quality content in order to attract a specific public to get them as customers; on the other hand, improving customer loyalty to foster the continuous shopping of our products or amenities.

This way, our strategy will be far away from traditional direct marketing techniques such as TV or radio commercials. Here, the goal is not interrupting, but providing great value and content for free.

We shouldn’t write selling articles or informational leaflets to promote our products or amenities. It’s completely proven users reject companies that try to sell them from the very first moment.

People look for satisfying their needs or solving their problems, and companies are getting more and more aware of the importance of a strategy to strengthen trust, credibility and authority.

 

4 advantages of Content Marketing

 

There are several reasons to develop this online marketing discipline. If a company creates successful digital publications, useful and customized content, there will be an improvement in his brand image, reputation and awareness. It allows to reach more people, so the public variety increases.

This is the best technic to promote products or amenities of a company and the most effective way to get leads. Additionally, its cost is low, and its profitability is high. There are four main Content Marketing advantages:

  • Trust

People trust companies that usually publish content because it adds value to what they do. Potential customers like free amenities. The users – company relationship gets closer because direct and close relations are created in a natural and open way.

  • Sales

The chances to transform visits in customers considerably increase. Additionally, when we present our products or services in an attractive way, resistance in the purchasing funnel is lower.

  • Reliability

A content plan determines a long-term guide to achieve specific goals. This organization system guarantees the company taking the right steps.

  • Position

Coming back to the beginning: content is the king. Therefore, without content we can’t take leverage positioning and SEO strategies through organic traffic.

 

Different kinds of content

 

If you want your strategy to properly work, don’t develop your activity in just one format. In fact, if we use different formats we will deal with expectations of a bigger audience: pictures, infographies, videos, posts, e-books, apps, webinars…

Each format has different advantages. This way, the goal is taking the maximum advantage of every format. An interesting and recommendable option is creating a digital magazine.

Iy fou have a tool to create digital publications it will be an easy job. In this case, you can get a great result with no need of programming. It means low costs, great adjustment to formats consumed by users and spread ease.

However, we should always have in mind compatibility and optimization with different devices and operating systems. We should choose a designing plugin that allows us to make our ideas real.

 

Channels to spread content

 

Content can be promoted through a wide range of channels: Facebook, Twitter, LinkedIn, Instagram, blog, and so on. It’s totally advisable to explore new channels to discover innovative platforms that are effective to get traffic and leads.

A common factor in every content plan is to develop an editorial calendar to know in advance pending tasks we should do. This way, we will understand better our customers’ behaviour and we will know how to meet their needs. Therefore, we should create content in order to provide value and foster entertainment and learning.

Taking all this into account, advantages of Content Marketing make it a great opportunity for every company. Now we should find the resources and tools to reach the planned goals.

 

Download Buttonpublish and start giving life to your digital magazines