Blog? digital magazine? The best digital publishing tools

Nowadays, digital publication tools have become essential due the increasing number of digital content users and the importance of manage brand reputation and communication. This way, these tools have a double goal: reaching a growing digital audience through content with both great value and attractiveness.

 

Are you looking for new digital formats to easily connect with the world? Today we present three tools that may help you to make your costs decrease and reach a wider target. Additionally, we can use them all together at the same time. In fact, they can be combined if we plan a good content strategy with the aim of improving our brand’s position in users’ mind.

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7 keys of user-centered design

When starting a new digital project, many companies and organizations focus their content and design on their own preferences and tastes, but few times they think about the importance of having a user-centered design.

With no doubt, when we create our own website or digital publications, we want to promote our identity and inform about our services. We will love our final product’s content and we will really recognize it as ours. But, will the user interact with that content he is not identified with? Will the content be interesting for him? Will he notice we are different to our competitor? Will we fit the new bidirectional communication between user and company? User-centered design will help us to improve all these features and change our project’s scope.

 

Today we will explain keys of user-centered design. This way you will be able to take advantage of this new design vision.

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